Creo intersante reproducir literalmente estos párafos sobre lo que viene. Una entrevista de Advrtising Age a Larry Harris, presidente de Ansible, la agencia del Grupo Interpublic dedicada a márketing movil:
Mr. Harris: Personally, I’ve never seen anybody watch TV on a mobile phone in North America. But I’ve seen lots of people do that in Asia. So I don’t think we’re beyond testing in North America and Europe. … Mobile is really just starting to come into its own. I believe we’re just at the stage where we’re beginning to really talk about the potential marketing platform it will be five years from now, three years from now. It’s a great time to be getting into the space, learning about the space and to do testing and learning both for brands as well as for platforms. There’s a lot of scope for creativity and results.
Ad Age: What’s going to work in the U.S. in mobile?
Mr. Harris: Video, eventually. SMS [short message systems] will continue to work and expand and it will become part of how we allow customers to expand their knowledge about a product or service. Local search will be huge. Search will be as powerful on mobile as it has shown to be on the web.
Ad Age: More successful than search on the web?
Mr. Harris: Maybe even more. Once you get GPS [global-positioning systems] going, once location-based services take off, you can do fantastic things. A lot of the apps and widgets will drive mobile in years to come haven’t even been dreamed up yet.
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