Nosotros nos rompemos la cabeza y al final no hay nada como preguntarle al dinero. Wired entrevista al hijo de Murdoch, el hombre que dirige BSkyB y en pocas frases, propio de la gente que realmente sabe, describe lo que serán las cosas (nótese que me estoy subiendo al carro).
Extraigo los pasajes iluminadores:
Shifts in the regulatory environment let us reach homes cost-effectively with a next-gen network. Customers wanting more and more bandwidth is a trend we’re willing to bet on.
But broadly, it’s a question of matching the right content to the right distribution channel. Satellites are good for delivering data-intensive hi-def content, like live sports, to mass audiences. The broadband network backs that up, especially for customers who want more choice and control over what they watch and when. For the same reason, we’re ramping up a new generation of IP-enabled set-top boxes that have big hard disks. And there’s Sky Anytime on Mobile — our content, but pushed out through the wireless carriers.
It’s a single set of services, which we believe will become increasingly indistinguishable. People are going to be pulling content off the Net. They’re going to want to pass it around, watch it on their laptop, view it on their PSP — we just signed a deal with Sony to do that. And not just our content. Everything.
Sobre Google:
We’re working together to bring Internet-style ad targeting to television.
The question is no longer navigating all that content, it’s what do I do with it: time-shift it, share it, cut it up into pieces, interact with it and make it my own. Control becomes important.
Y sobre el contenido generado por el usuario
It isn’t a threat. It’s an opportunity. Today’s user- generated content is getting big audiences. It also has great utility — Sky News is mixing in on-the-scene clips from viewer’s cell phones, for instance.