"The Long Tail ha destruido los mass media"
Así ha titulado Adrants su resumen de la conferencia que Chris Anderson, el autor de The Long Tail y que es como todo el sabe el último paradigma del análisis de la industria de los contenidos y muchas cosas más, ha pronunciado para ad.tech en Chicago. Esta cita resume perfectamente el artículo de referencia:
The major theme of Anderson’s speech was the notion mass media was an anomaly and our current world of fragmentation, niche interests and the resulting Long Tail is the norm. Before mass media existed, humans naturally fell into small niches caused partially by geographic separation and partially by natural individual interests. Mass media temporarily pulled together people who, given natural individuality, wouldn’t normally find themselves together.
With the rise of the Internet, social media, online retail and the proliferation of every possible niche topic, people have returned to the natural state of things. This doesn’t mean mass media is dead. It’s not. It still plays an important role but its monopolistic hold on people is fast eroding.
