Eric Schmidt explica el sentido de You Tube para Google y del negocio del video online
Escrito por Gonzalo Martín el 28 octubre, 2007 – 10:48Sin Comentarios
Leo ahora esta excelente entrevista que Wired hizo al CEO de Google. Aún con cierto retraso, es especialmente interesante resaltar la explicación que efectúa sobre la adquisición de YouYube y su forma de entender la monetización real del sitio. Ya sabemos todos que ésta y no otra ha sido siempre la pregunta. Pero la respuesta arroja muchas luces sobre el modelo de negocio venidero para el contenido generado por el usuario y para el video en la red en general. Recomiendo prestar atención a la reflexió sobre set-top boxes e IPTV:
Because we think it’s fantastic. I mean, we really do think that the YouTube phenomenon is a sustainable phenomenon for many, many years. And the argument is very simple: People are using video everywhere. People are building communities of people who use video. They’re sharing them. YouTube’s traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from Google’s perspective, to be the operator of the largest site that contains all that video.Obviously, we would like it to include licensed, copyrighted content, legally, and make money on it. But YouTube itself can pay back – and this is where the critics get it wrong – YouTube itself can pay back in simple searches. Because, remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we’re working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google…[…]
Now, let’s look at television. Every one of the next generation of cable set-top boxes is going to get upgraded to an IP-addressable set-top box. So all of a sudden, that set-top box is a computer that we can talk to. We can’t tell whether it’s the daughter or the son or the husband or the wife in a household. All we know is we’re just talking to the television. But that’s pretty targetable because family buying patterns are pretty predictable, and you can see what programs they’re watching. And if you’re watching a YouTube video, we know you’re watching that video.[…]
All we are is a targeting mechanism. We’re just a distribution channel.
